Businesses need to be present where their target audience is, and in today’s digital world, they are largely on social media. This is the reason why a large number of businesses are opting for influencer marketing to promote their products. However, what exactly is influencer marketing and what are its benefits? Who are these influencers anyway? Join us, an influencer marketing agency in India, and learn all you need to know. To make things easier for you, we have also answered some of the most frequently asked questions around it.
Influencer marketing has the power to boost your brand visibility and business profit.
Let our experts connect you with influencers who can drive real results for your business.
With the rise of social media, a whole new set of stars has gained prominence - social media stars. These stars have a huge number of followers who not only interact with them but also trust them. Businesses collaborate with these stars or influencers to reach their target audience and promote their brand.
This is what influencer marketing is all about. What is important for brands, though, is to collaborate with the right influencer who can bring about the desired results for the business. With the right partnership, brands can achieve much more than simply raising brand awareness. Let’s explore its advantages in a little detail.
Helps reach a newer and more targeted audience, enhancing brand awareness. Promotion by an influencer further establishes customers’ trust in your brand.
The same old content can become monotonous. New perspectives and increased creativity give your content strategy a new direction.
Interesting content engages consumers and encourages them to share it. This brings in more website traffic and, additionally, helps build quality backlinks.
Influencers have the trust of their audience. They can, therefore, convince customers to purchase your products, bringing in increased sales and profits for you.
Traditional marketing is rather expensive. In comparison, influencer marketing is still an extremely cost-effective option, except of course in a few cases.
Helps reach a newer and more targeted audience, enhancing brand awareness. Promotion by an influencer further establishes customers’ trust in your brand.
The same old content can become monotonous. New perspectives and increased creativity give your content strategy a new direction.
Interesting content engages consumers and encourages them to share it. This brings in more website traffic and, additionally, helps build quality backlinks.
Influencers have the trust of their audience. They can, therefore, convince customers to purchase your products, bringing in increased sales and profits for you.
Mega influencers are big celebrities (film & television personalities, sports persons & social media personalities) whose followers count run into millions. They are extremely popular and thus each of their posts
Mega influencers are big celebrities (film & television personalities, sports persons & social media personalities) whose followers count run into millions. They are extremely popular and thus each of their posts draws likes and comments in large numbers. When they promote your brand, it gets instant recognition. Working with them requires significant investment.
Macro influencers can be your perfect choice if you are looking to increase your brand awareness, but at a slightly lower cost than that needed for mega influencers. These influencers have primarily
Macro influencers can be your perfect choice if you are looking to increase your brand awareness, but at a slightly lower cost than that needed for mega influencers. These influencers have primarily gained fame through social media and have a substantial number of followers - between 1 to 10 lakhs - with a wide range of interests and engagement levels.
If you want to raise brand trust and generate leads, partnering with micro influencers is an ideal choice. They have followers up to 100K, and their key strength is in better engagement rates
If you want to raise brand trust and generate leads, partnering with micro influencers is an ideal choice. They have followers up to 100K, and their key strength is in better engagement rates. Their authentic, relatable and niche-specific content helps them earn the trust of their audience. They can, thus, bring positive results for your brand.
Nano influencers have around 10k followers only, and may seem a little less influential. However, this is far from true. Nano influencers share a far greater connection and trust with their audience
Nano influencers have around 10k followers only, and may seem a little less influential. However, this is far from true. Nano influencers share a far greater connection and trust with their audience. Their followers are, therefore, some of the most engaged ones with higher chances of conversion. Moreover, being relatively less expensive, they are a more suitable option for smaller businesses.
Local influencers are what you need when you want to scale your business in a local area or community. These budget-friendly influencers have built their presence and authority within certain
Local influencers are what you need when you want to scale your business in a local area or community. These budget-friendly influencers have built their presence and authority within certain communities and areas, and can, therefore, significantly influence the opinions and choices of people there. Apart from online engagement, they interact with the audience in real-life events too.
Content creators are similar to influencers, and yet they are different. They create informative, educational and entertaining content for digital platforms and could be bloggers, vloggers, podcasters
Content creators are similar to influencers, and yet they are different. They create informative, educational and entertaining content for digital platforms and could be bloggers, vloggers, podcasters, graphic designers, photographers or even gamers. They focus on creating quality content and building a personal brand. They are perfect for a long-term collaboration.
Influencer marketing is all about connecting with social media influencers to promote your business. With a huge fan following, influencers help you reach a wider set of audience. When they talk positively about your brand, their followers trust them and feel confident to purchase your product. So, when you opt for influencer marketing, you increase your brand’s reach and credibility and eventually your sales and profits.
To decide which influencer is best suitable for your business, you must understand your product, target audience and the kind of content they consume. Accordingly, you should collaborate with an influencer who creates similar content and has a relevant audience that can connect with your brand.
Influencers can create a variety of content - in text, video or image form - to promote your brand or product. This can include tutorials & how-to guides, product reviews, product unboxing, brand storytelling, Q&A, contests, polls, behind-the-scenes and user-generated content. Influencers primarily focus on creating content that their users will engage with.
Simply put, an influencer marketing agency can make your work easy. It can research your product and target audience, search for an ideal influencer and negotiate a contract with them. It can further help create an influencer marketing strategy, manage the entire campaign and thereafter analyse the results too.
To select the perfect influencer who can bring positive results for your business, we carry out comprehensive research of your industry and target audience and understand your campaign goals. We further search for an influencer who suits your requirements and can create relevant and engaging content for the audience. Using the same research, we decide the best platform for your campaign.
Certainly, we keep you well-informed throughout the influencer selection process and seek your approval before taking the final selection call.
Broadly speaking, an influencer marketing agency takes anywhere between 15 days to one month to launch a campaign. However, depending on the requirements of the campaign, it may take a little more time. These requirements could include the time needed to create high-quality or challenging content.
There isn’t one specific period. The duration of a campaign depends on the goals. For example, a month-long campaign is sufficient to attain short-term objectives like a particular event promotion. In contrast, for a bigger goal, like a product launch and awareness, the campaign needs to run for around 2-3 months.
The success of any campaign depends on the achievement of the goals set in the initial stage. For instance, if the goal was to increase brand visibility and awareness, agencies can measure metrics like impressions and clicks. On the other hand, if the goal was to generate leads, agencies can monitor lead conversion and ROI. We regularly share all campaign reports with you.
No, campaigns do not need to be restricted to a specific platform. It can simultaneously run on different platforms.
There are several ways to compensate influencers, including a flat one-time payment and a commission-based payment method. Influencers can also be given gifts instead of money. A combination of the two - fees and gifts - can also be made. An influencer marketing agency can handle the negotiations for compensation.
Influencers can bring in new visitors and customers for your brand. Therefore, influencer marketing becomes an important marketing strategy for your business. However, if you are not sure as to how to proceed, there is absolutely no need to worry. DN Designs, an influencer marketing company in India, is here to help you out. So, let’s meet and discuss your campaign requirements.