Brand names are an integral part of brand identity, which, in turn, is crucial for the brand’s success. Brand naming, therefore, has tremendous significance in the entire branding process. Names should be distinctive, memorable, enduring and legally available. Want to know more about what other criteria make a good brand name and what kind of naming suggestions we can make for your business? Continue reading, as we have got everything covered for you here. Do check out FAQs, as we have answered questions that you may have.
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Brand identity is important for success, and identity begins with the brand’s name. A playful name doesn’t really suit a company that provides
Brand identity is important for success, and identity begins with the brand’s name. A playful name doesn’t really suit a company that provides medical equipment. Similarly, a toy brand with a serious-sounding name will not connect with the kids. A good brand name should, therefore, reflect the brand identity.
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Along with the product, the brand name, too, should be unique. The primary reason for this is the intense market competition. With so many products in one category vying for consumers
Along with the product, the brand name, too, should be unique. The primary reason for this is the intense market competition. With so many products in one category vying for consumers’ attention, it is important to have a brand name that stands out. Similar-sounding names create confusion in buyers’ minds.
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You have definitely come across business names that are difficult to say aloud. While several of these are successful, ideally, a brand name should be short
You have definitely come across business names that are difficult to say aloud. While several of these are successful, ideally, a brand name should be short and simple to pronounce. It should also sound pleasing. A brand name that sounds good and has simple spellings sticks with the customers.
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Write down all the business names you can think of. These are brand names that can be termed good (mostly). Why? Because you could easily remember them
Write down all the business names you can think of. These are brand names that can be termed good (mostly). Why? Because you could easily remember them. Business or product names with easy recall value emerge victorious amidst tough competition. When customers remember your brand, they are more likely to purchase from you.
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Other than sounding good, a brand name should also look good. It is important to remember that a brand name appears in every place - on packaging, website
Other than sounding good, a brand name should also look good. It is important to remember that a brand name appears in every place - on packaging, website, social media, marketing collaterals and also along with the logo. If it doesn’t appear good, customers may turn away.
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A creative brand name evokes positive responses from customers around the world. It helps customers connect with the brand on an emotional
A creative brand name evokes positive responses from customers around the world. It helps customers connect with the brand on an emotional level and trust it. Also, a good brand name is culturally sensitive - it doesn’t hurt the sentiments of any group of people.
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Every business aims to grow and become huge. New products and services, inevitably, become part of it. A brand name should, thus, be adaptable so that it can
Every business aims to grow and become huge. New products and services, inevitably, become part of it. A brand name should, thus, be adaptable so that it can accommodate the company's growing needs. This flexibility also enables it to adjust to a changing market environment and stay relevant.
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Legal availability of the brand name is important. If it is already owned by someone else, you might not get it at all. Also, the name should be trademarkable
Legal availability of the brand name is important. If it is already owned by someone else, you might not get it at all. Also, the name should be trademarkable. It is a vital step to ensure any wrongful use by competitors. Domain name availability for the brand’s name is crucial to building an online presence.
Brand names evoke a feeling. If this feeling is positive, rest assured, your business is already on its winning path. At DN Designs, we come up with creative product or business name ideas that leave a positive first impression and set you on a path to success.
To begin with, we will sit down with you to understand your brand, vision and goal. Based on our understanding, we will conduct research and come up with brand name suggestions that can work well with your target audience. For every option, we will provide a detailed explanation as to why we chose it, what its meaning is and why, according to us, it will work. Once you shortlist names, we will run a final check, complete formalities and finalise your business or product name.
Post the initial round of discussion, it takes us around 15 - 20 days to conduct research and finally send you the product or business name ideas.
Since we suggest all the brand name ideas after proper research, it is highly unlikely that you will need more options after the first round. However, if you do require them, we will certainly provide you with more suggestions.
Yes, we can check whether the domain name associated with your business is available. We can also suggest suitable domain names for your brand.
In the initial stages, we conduct basic research to confirm that the brand name is not used by any other business. However, post the shortlisting phase, we conduct a proper trademark search to avoid confusion and legal issues that may arise in future. Once your brand name is decided, we go a step ahead and help you trademark it. With this, we prevent any usage of your business or product name by competitors.
Yes, we can certainly help rename your current brand.
Since you now understand the importance of brand names, you want the best one for your business, right? But it is not an easy job. It requires an understanding of the product, the market, as well as the legalities involved. You don’t need to worry, though, since we are right here. As a brand identity design agency, we make brand name suggestions that perfectly suit your brand. So, let’s meet and discuss your brand.